Executive Summary

Cognitive Metaphors is a Pennsylvania sole proprietorship in the business of building custom information systems that help small businesses gain control of, expand, and franchise their operation. The company was founded in August 1995 by Anthony Garcia.

Concept

We propose to develop custom software packages that address small business owners’ main concerns about operating their small business. The goal is to create material components of the business that add definition and value. These components facilitate the small business owner’s exit strategy through re-sale or expansion strategy through franchising of their business.

Market Analysis

The initial target market will consist of small businesses that have business operations, customer relationship management, and internet web presence requirements.

Product Design

Cognitive Metaphors will build data collection, reporting, and web content packages.

Development Plan

We will develop custom software packages in the following stages: business interview, prototyping, alpha testing, beta testing, and final delivery. Total development time for each software package will be approximately 90 days.

Marketing Plan

Cognitive Metaphors custom solutions will initially be directed at a short list of small businesses. First year sales are projected to be: 4 custom business solutions.

Financial Plan

Setup costs will be $4,000. Production expenses will be $50 per custom software package. Operating expenses will be $1,500 per month. Income will be $10,000 over the first year.

Offer

This plan represents an offer for equity shares in Cognitive Metaphors.