So from a few of the activities I have lined up to start the new year, I think I will rearrange my website content as a business of startup incubation.

I thought of a clever way to market it... a Wizard of Oz set of services.

I figure I can help in these areas:

1. Business plans, business model, and market research/strategy work.

2. HTML pages, Cascading Style Sheets, ECommerce/Social Network Web Development, AJAX/Ruby/PHP, Outsourced Web Development (Philippines/India).

3. Business Intelligence / Web Analytics - All the activities that monitor that your reputation and your business practices are going in the right direction.

I thought of mapping this to the 3 things Dorothy's companions are looking for namely: A Brain, A Heart, The Nerve. A brain - business intelligence. A heart - HTML pages/content/etc The nerve - build a solid story you'd have the courage to tell the business community.

I can see it now very graphically. It will look great. And by implying that we can give a person a brain, a heart, the nerve - We imply that we must be the Wizard of Oz in this analogy.

I'm going to start writing copy for this idea. I think my Know How It Works tag line still fits in. I need some graphical icons of a Brain, A Heart, and a Nervous System.

The content will promote my services to startups or companies with important, revolutionary business initiatives within established companies.

Each day, I will add to the content by documenting my work to bring RestorationThrowdown.com to life.